Expanding Tap Room Capacity and Comfort: Mothfire Brewing Company’s Experience with PanoramaUltra Retractable Vinyl Patio Screens
At Mothfire Brewing Company, founder Noah Kaplan wanted to create an exceptional outdoor patio experience without sacrificing comfort during unpredictable weather. His search for a
high-quality, efficient enclosure led him to the PanoramaUltra retractable vinyl patio screens by Stoett—a product he had once seen in Colorado and immediately envisioned for his brewery.
Kaplan needed a system that seamlessly transformed the patio into a comfortable, enclosed space with a single touch. The PanoramaUltra retractable vinyl screens delivered just that, with an innovative design and easy operation. Whether it was one, two, or all of the screens, each could be controlled individually or simultaneously, making it simple for Mothfire’s staff to operate with just the press of a button.
Aesthetics were just as critical as functionality for Kaplan. The screens are integrated into a sleek aluminum track, making them nearly invisible when retracted. “My biggest concern was that it would look good,” Kaplan explains.
“What I liked about this was it’s all built into an aluminum track system, so you really don’t see any of it when it disappears.” This design offers a refined, unobtrusive look that maintains the brewery’s aesthetic appeal even when the screens are in use.
When Michigan’s unpredictable weather strikes, the PanoramaUltra retractable vinyl screens rise to the occasion. Kaplan noted how effectively they block out rain and wind while maintaining a clear view, thanks to the durable, transparent vinyl. This allows Mothfire to quadruple its seating capacity, with nearly 99 additional outdoor seats, dramatically boosting the tap room’s ability to serve patrons year-round.
Kaplan shared a particularly impactful moment: “When a storm rolls in quickly, you press one button, and the PanoramaUltra just closes and seals everybody in. People love it.” This seamless functionality has been a hit on social media, where Mothfire’s videos of the screens going up and down draw plenty of attention.
For Kaplan and Mothfire Brewing Company, the PanoramaUltra retractable vinyl patio screens are more than just a weather solution—they are an essential part of the brewery’s success, enabling an elevated customer experience that has set them apart.
